Geely announces strategic partnership with Giltrap Group
Jan 21, 2025
The landmark partnership will see new Geely locations open during 2025.
Geely Auto, the world’s fastest-growing car maker, has announced a strategic partnership with the Giltrap Group, appointing them as the country’s official distributor for Geely Auto. The milestone signifies a key achievement in Geely's global expansion, further solidifying its presence in the Oceania market.
“New Zealand is crucial to our global expansion, and we are excited to strengthen our presence and partnerships here,” said Li Lei, CEO of Geely Auto Australia at the partnership’s official signing ceremony. “The alliances we’ve established with a leading distributor like Giltrap Group will be pivotal to Geely’s sustained growth and reputation in the region.”
Geely Auto joins Giltrap Group’s broader Geely portfolio, which already includes the established brands Volvo, Polestar, and Lotus. By integrating Geely Auto into its lineup, the Giltrap Group significantly strengthens its strategic relationship with Geely.
Geely also reaffirmed its long-term commitment to New Zealand, sharing its localised brand strategy and product ambitions. The company unveiled plans to establish an extensive network covering showrooms across major cities and regional areas in the coming year.
The mid-sized all-electric Geely EX5 will be the first Geely Auto model to enter the New Zealand market and is slated for launch in 2025.