Smarter laundry thanks to ASKO

Scandinavian brand ASKO has recently unveiled an all-new line-up of premium washing machines and driers, designed with as much forethought about how they look as how they perform. Genuine advances in machine manufacturing, as well as the science of cleaning and drying clothes have been incorporated into the new range.

Highlights? There are plenty. 

During the research phase, customers told ASKO that one of their greatest inconveniences while using a washing machine is the amount of dirt and bacteria that can accumulate in the rubber bellow. This causes odours and requires regular, time-consuming cleaning. The rubber bellow is also typically the part of the washing machine that breaks first and is the least attractive part of a washing machine. 

ASKO has come up with a Hygienic Steel Seal, which provides a better alternative to the traditional rubber bellow. It’s a hygienic and maintenance-free solution that you find on all ASKO washing machines. There’s simply no longer a place for dirt to gather, eliminating the need for regular cleaning. ASKO is the only washing machine brand that incorporates this unique, clever system. 

Another common concern is high noise levels and vibrations. Living next door to the laundry room or having the washing machine near the kitchen can interrupt day-to-day living.  

Thanks to unique Quattro Construction though, ASKO washing machines offer vibration-free spinning. The inner and outer drums rest on four shock absorbers that are attached to the bottom plate, so the spinning action causes virtually no vibration at all. 

When it comes to using a dryer, there’s nothing more frustrating than when all your items end up tangled in the bedsheets during the drying cycle. This happens because the rotating drum is moving constantly in the same direction. Not only is the resultant tangle a pain to have to deal with, it results in significantly poorer drying of the entire load too. 

ASKO has solved this problem by creating a unique solution called Butterfly drying. Two paddles inside the machine gently push the clothing in a figure-of-eight, to spread the garments out and allow air to evenly circulate through them. This prevents bundling and minimises creasing in the clothes. The Butterfly drying feature is standard within all ASKO dryers, whether you select a condenser or heat pump dryer. 

We mentioned ‘looks’ earlier and, while you might not have given all that much consideration to what your washing machine and dryer look like, ASKO certainly has. 

The front plate, panel and controls all have a timeless, discreet and elegant design. ASKO’s interface is easy to understand and straightforward to use, with a selection knob for programs and buttons for each option; there’s a program for every scenario and you have the option to make the cycle either more environmentally friendly or the wash more intensive. 

With ASKO recommending using laundry products that are both gentle on clothes and the environment, we asked Lucy Acland from the award-winning ecostore for her thoughts on washing and drying clothes with an eye on conserving water and eliminating chemicals. 

“Front-loading washing machines are much more water-efficient than older-style top-loading machines. Buying a front-loading machine is going to cost you less in terms of water usage over a period of time, which is better for the household and the planet,” says Lucy. 

“Buying smarter also means being aware of the ingredients in the products you purchase. At ecostore we make it very clear what is and isn’t in our products, so consumers are fully informed about what they’re buying and the impact it could have on their health. 

“This is vital for anyone who might be impacted by potentially harmful chemicals – whether they have an allergy or a condition like eczema or asthma – or are just trying to choose safer ingredients. 

“As a rule, ecostore carefully selects ingredients to achieve the highest health, safety and performance standards.” 

ASKO’s comprehensive range of household appliances are manufactured in line with Scandinavian design values and an inherent respect for the environment. The result is beautifully designed appliances which are among the most water- and energy-efficient on the market. 

To view the full ASKO range of washing machines, driers and other appliances, visit www.kitchenthings.co.nz. For household cleaning, body-care and baby-care products that are made with the planet in mind, visit www.ecostore.co.nz  

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