New Sony Alpha 7C packs uncompromising features into lightest, smallest full-frame body

Featuring advanced autofocus, high-resolution 4K video capabilities and a lightweight body perfect for exploring the world around you, the all-new Sony Alpha 7C packs a lot into a little.

The new Sony Alpha 7C is being released in tandem with Sony’s new FE 28-60mm F4-5.6 standard zoon lens, creating a versatile combination that maximises portability without sacrificing the power of full-frame imaging. Sony says the new Alpha 7C camera paired with Sony’s FE 28-60mm F4-5.6 zoom lens is the smallest and lightest full-frame camera and lens system in the world.

The new Sony Alpha 7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more.

When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens from Sony, this versatile combination delivers an experience unlike any other, maximising portability and versatility without sacrificing any of the power of full-frame imaging.

The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C achieves its world’s smallest and lightest compact body through upgraded 5-axis in-body stabilisation and shutter units, and the utilisation of monocoque construction, which is often used in the bodies of cars and aircrafts.

Even in this compact body, the Alpha 7C features a 5-step stabilisation effect that allows shooting without a tripod. Moreover, despite the compact body, its high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to 740 images when using the LCD monitor, or 680 images when using the viewfinder.

Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more.

The new Alpha 7C also boasts impressive advanced autofocus capabilities.

Using AI-driven functions, the Alpha 7C’s Real-Time Tracking maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned on via the menu and is available for both stills and movies.

The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus. When using Real-time Tracking while “Face/Eye Priority in AF” is on with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.

The Alpha 7C also features continuous shooting at up to 10 frames per second with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is now possible to shoot continuously at up to 8 frames per second in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.

In addition to this enormous suite of static shooting features, the new Sony Alpha 7C also boasts expanded video capabilities.

Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice the amount of data required for 4K video which is then oversampled to produce high quality 4K footage with exceptional detail and depth.

In addition, the Alpha 7C also supports HDR (HLG) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 frames per second and other advanced features which offer exceptional video capabilities to capture high quality video footage.

Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customise AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder EVF.

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred to a smartphone or tablet for convenient sharing, viewing or saving.

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