Taking private aviation to new heights

The Cessna Citation Lattitude from renowned American manufacturer Textron Aviation could very well be the future of business travel.

With an eye on minimising maintaining critical activity
across the Asia Pacific region, an increasing number
of successful corporates are looking beyond
commercial flight in order to embrace every
opportunity.

No stranger to success, the Cessna Citation Latitude retained its title as the most-delivered midsize jet for the fifth consecutive year in 2020 (General Aviation Manufacturers Association report, February 2021). In fact, since entering service in 2015, more than 250 Citation Latitudes have been delivered, logging more than 450,000 hours of operation. This impressive jet is also certified for use in more than 40 countries.


The popularity is easily justified when you’re inside the craft, with the Citation Latitude being the first in its class with a flat floor and six-foot (1.82m) tall stand-up cabin, a feature which no other business jet offers in a similar-sized space at a midsize price.


The Citation Latitude also delivers a compelling operating cost advantage. The passenger experience in the cabin is one of the most important elements for customers when considering an aircraft.

No stranger to success, the Cessna Citation Latitude retained its title as the most-delivered midsize jet for the fifth consecutive year in 2020 (General Aviation Manufacturers Association report, February 2021). In fact, since entering service in 2015, more than 250 Citation Latitudes have been delivered, logging more than 450,000 hours of operation. This impressive jet is also certified for use in more than 40 countries.

The popularity is easily justified when you’re inside the craft, with the Citation Latitude being the first in its class with a flat floor and six-foot (1.82m) tall stand-up cabin, a feature which no other business jet offers in a similar-sized space at a midsize price. The Citation Latitude also delivers a compelling operating cost advantage.

The passenger experience in the cabin is one of the most important elements for customers when considering an aircraft. And the Latitude’s ambience can be sensed immediately upon entering the large, brightly lit passenger space via the electric airstair door. You quickly appreciate the amount of open space in this midsize jet; the sort of space previously seen only in larger, more expensive business aircraft.

This impressive all-rounder is fully equipped with modern connectivity as well. Using Bluetooth and wireless cabin management via a mobile app, passengers can configure the interior lighting, climate, and access the entertainment system easily from any seat on their personal mobile devices.

The craft’s double-club seating arrangement provides the best club legroom in the midsize jet category, offering ample space for all passengers. Fully articulated seats are designed for maximum comfort and can also be easily berthed into full-flat position without removing the headrests.

New for the latest iteration of Citation, larger windows also mean the cabin environment will always have an abundance of natural light, further enhancing the passenger experience.

Textron Aviation offers customers no less than six interior cabin schemes, but the Citation Latitude can even be personalised further to reflect customers’ style and taste. Stone flooring in the galley? Why, yes. Of course.

With improved sustainability high on the agenda, Textron Aviation is committed to conserving the world’s resources by embracing the use of Sustainable Aviation Fuel (SAF). The Citation Latitude was designed from the outset to operate more efficiently with less fuel burn. The new Citation Latitude is just one of the company’s portfolio of 13 turbine aircraft capable of flying with SAF.

SAF is produced from sustainable sources like used cooking oil, non-palm waste oils from animals or plants, solid waste from homes and businesses, such as packaging, paper, textiles, and food scraps that would otherwise go to landfill or incineration. Other sources include forestry waste, incorporating waste wood, and energy crops, including fast growing plants and algae. Over the lifecycle of the fuel, SAF results in a significant reduction in carbon emissions compared to the traditional jet fuel it replaces.

Sustainable practices are also incorporated into Textron Aviation’s aircraft interior design. These include reducing both the intensity of natural resources used and waste generation. This is achieved by offering customers sustainable materials for premium textiles, wood, stone and more.

Textron Aviation sources textiles, carpets and leather that are 100 percent natural and cradle-to-cradle (C2C) certified from the companies in its supply chain, meaning the materials biodegrade in a way that is safe for human health and the environment.  Surplus leathers, wood and textiles scraps are also recovered and then innovatively used by aircraft interior designers to form new composite options, which create a modern and unique look without compromising quality.

The Citation Latitude’s advanced airframe design, incorporating lightweight composite material, reduces weight and allows for further range, while its class-leading take-off field length of 1,091 metre (3,580 feet) makes the aircraft suitable for operators of short airfields around the Asia Pacific region. For example, the aircraft can easily fly directly from Queenstown to Cairns; Singapore to the Maldives; Kuala Lumpur to Beijing; or Jakarta to Adelaide, with a standard load of two pilots and four passengers.

Beyond the Citation Latitude’s 2,700-nm (5,000 km) range, it has a maximum climb rate of 3,800 feet per minute (1,158m per minute), saving customers valuable travel time by enabling them to utilise more airports closer to their destination.

Just like the larger Citation Longitude, the Latitude’s flight deck is centred around modern Garmin G5000 next-generation avionics, designed to provide pilots with the comfort and information needed for a reliable and efficient flight.

One of the standard features of the Citation Latitude’s cockpit feature set is the Garmin Synthetic Vision Technology (SVT) system, which offers a virtual-reality view of terrain, obstacles, traffic, and runways. Using the terrain-altering database, pilots get a realistic picture of what lies beyond the nose of the aircraft, enhancing situational awareness by creating a virtual depiction of group and water features, obstacles, and traffic, even in solid Instrument Flight Rules (IFR) or night-time Visual Flight Rules (VFR) conditions.

With more than 90 years of experience through its Cessna, Beechcraft and Hawker brands, Textron Aviation has provided customers in more than 170 countries with more than 250,000 aircraft – that’s more than half of all general aviation aircraft worldwide, making Textron Aviation the world’s third largest jet manufacturer, behind Boeing and Airbus.

The manufacturer offers 20 company-owned service centres globally and offers complete servicing support to customers. Readily available aircraft parts are stocked in Textron Aviation’s centres across the world, including Singapore and Australia, minimising downtime, and keeping customers’ aircraft flying.

While aspirational for most, the Cessna Citation Latitude is rapidly becoming rational for many, including interested parties here in New Zealand.

For more information:  https://cessna.txtav.com/en/citation/latitude

For New Zealand sales enquiries:
Chris Barry
cbarry@txtav.com
+64 021 558 803