50th Anniversary Of 911 Carrera RS 2.7

Sports footwear brand Puma has combined forces with Porsche to celebrate the 50th anniversary of the iconic Porsche 911 Carrera RS 2.7, creating a highly sought-after limited-edition sneaker for the occasion.

Both the 911 Carrera RS 2.7 and the Puma Suede sneaker have shared histories in that they were both originally released as limited-edition models in their respective line-up. They both proved immensely popular instant classics as well.

At launch 10 different colourways of limited-edition sneaker were available to buy, reflective of the body colours Porsche’s famed RS sportscar was available to purchase in.

Porsche together with global sports company Puma are paying homage to the legacy of the road and motorsport icon that is the Porsche 911 Carrera RS 2.7. For the occasion, Puma has released a strictly limited, special edition version of the all-time classic footwear model, the Puma Suede.


Fifty years ago, Porsche began the development of the 911 Carrera RS 2.7 and initially built 500 examples in order to homologate the car for Group 4 racing regulations for Special GT cars. The special edition model debuted at the 1972 Salon de l’Automobile (Paris Motor Show) and was an instant hit. Just weeks after the show, all 500 vehicles had sold.


Similarly, the Puma Suede is an emblematic piece of Puma history – originally debuting with only 307 pairs to celebrate track and field Olympian Tommie Smith’s competition number.


The 911 Carrera RS 2.7 became a road-approved vehicle for customers who also wanted to participate in racing events. It was the first 911 to be christened “Carrera” – the crowning glory of the Porsche range. The nameplate is a reference to Porsche’s success at the classic Carrera Panamericana road race in 1954, while the “RS” makes it clear the car was made for racing and rallying, and the “2.7” representing its engine displacement.

A seamless blend between style and performance, the RS 2.7 with its spartan specification was built with speed in mind from the outset. The most distinctive feature of the fastest German production car of its day (top speed 245km/h) is the rear spoiler, popularly known as the “ducktail.”


It is a legacy that Puma is now proudly paying homage to with the new release of an all-time classic footwear collection limited to 500 pairs (per colourway).


Bearing the iconic RS 2.7 typeface, designed for speed and strictly limited – just like the original Porsche 911 Carrera RS 2.7 itself – the acclaimed footwear designer says the Puma x Porsche Suede RS 2.7 Limited Edition is the ultimate footwear celebration for this automotive icon.


The sneaker is available in ten different colorways customers of the Porsche 911 Carrera RS 2.7 could choose from during its years on sale. Owners of the Puma x Porsche Suede RS 2.7 Limited Edition will also be granted free entry to the Porsche Museum until the end of 2022 to experience the legendary heritage of Porsche first-hand.

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