New Sony Bravia XR TV line-up

Sony Electronics has introduced its new 2022 Bravia XR TV range, featuring XR Backlight Master Drive technology for new mini-LED models.

Sony says its proprietary technologies maximise the new panel offerings for the most
immersive viewing experience available.

The new BRAVIA XR television series includes X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED models, and an X90K 4K LED model.

Sony Electronics has announced the new BRAVIA XR television series. Powered by new Cognitive Processor XR technology, Sony says the unique XR Backlight Master Drive precisely controls its latest generation Mini LED backlight for incredible brightness.

The new range consists of X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED models, and the X90K 4K LED model.

The company says the new Bravia line-up will let viewers enjoy an unprecedented dynamic range of dazzling lights and deep blacks, as well as natural mid tones with almost no flare or halos around highlights.

Cognitive Processor XR technology also powers the A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers what Sony describes as its widest colour palette yet reproducing naturally beautiful shades and hues. With millions of individuals, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.

These new innovations help Sony deliver the most immersive viewing experiences, authentically delivering the visual creator’s true intent. When watching movies, viewers can experience enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for an immersive audio and visual experience.

The line-up also includes new features that customise and enhance at-home entertainment. Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended under any conditions. Additionally, Sony’s new Bravia Core Calibrated Mode automatically adjusts the image quality on screen to better align with the video creator’s original vision.

All 2022 Bravia XR televisions are designated ‘Perfect for PlayStation 5’ as well and include two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.

This year, Sony also introduces a newly developed original camera device, Bravia Cam, which recognises where users are sitting and optimises the picture and sound accordingly. It

includes gesture controls, video chat and many other new interactive experiences waiting to be



With growing demand for ever larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience.


Sony’s "Road to Zero" global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050.


With these goals in mind, the company’s 2022 TVs use high recycled plastic content with Sony-developed SORPLAS. By using SORPLAS, Sony says it has increased its use of recycled material without sacrificing design and durability and has reduced overall virgin plastic use by up to 60%. That equates to approximately 140,000,000 compact discs.


Additionally, Sony’s Bravia Cam can even recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

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