R.M. Williams celebrates the spring roadtrip with new seasonal campaign

‘The Art of Adventure’ campaign tells the story of a time-honoured spring road trip, culminating in a weekend escape at a rural cabin. Shot in the Blue Mountains, New South Wales, it’s a love letter to the Aussie heartland the iconic label was first created in.

Nov 9, 2023

The campaign heralds the launch of a new adventure-ready collection, designed with a focus on quality, versatility and ease of wear.

Durable denim styles serve as the building blocks of the new season look, dressed up with crisp cotton shirting and tailored jackets or paired back with organic cotton T-shirts. The line-up supports capsule shopping and dressing, with a complementary palette of soft neutrals that can be mixed and matched to form an array of multi-purpose looks – perfect for travelling light.

The brand’s bestselling boots also provide a grounding force, handcrafted with hardy details that can withstand the rigours of travel. Much like the apparel and accessories on offer this
season, the boots have been recoloured in lighter tones and rich caramel hues for warm weather dressing.

To complete the look, the spring assortment includes a diverse range of leather bags for every type of journey and destination. The popular Ranger collection returns in neutral colourways and comprises two versatile shapes: the Bucket, a deceptively expansive everyday shape perfect for accompanying its wearer on day trips and the Saddle, a heritage saddlery-inspired smaller style, serving as an essential grab-and-go style.

For those with a little more to pack, the new Hawkesbury Holdall continues to prove a new season favourite, available in two leather editions and one durable utility canvas version, for
more rough-and-ready journeys. All three versions promise endurance and ease-of-use, thanks to their functional design, internal pocket and reinforced handles.

Clothing and accessories from the Art of Adventure spring campaign are available now.