Cupra performance brand arrives in New Zealand

New Zealand’s newest automotive brand, Cupra, makes its debut in early 2019. Created from SEAT’s award-winning motorsport division, the first Cupra will be a sportier take on SEAT’s Ateca SUV.

SEAT’s in-house performance sub-brand, Cupra, has gone out on its own.

Following hot on the heels of the debut of the SEAT brand in this country during 2017, the new Cupra sub-brand builds on the positive reception the Spanish nameplate has already received here, with an up-shift in performance befitting the badge. 

Confirmed for New Zealand market launch in the first quarter of 2019Cupra has been described as the definitive expression of sophistication and performance, with the new brand’s first model – the Cupra Ateca SUV – perfectly encapsulating these values. 

The Cupra Ateca is an SUV that marks the birth of the new brand; a unique model in its segment and perfectly aligned to customers’ needs.  

The CUPRA Ateca offers a striking exterior look, a stylish interior and accessible performance, created from a powerful engineering toolkit, incorporating the essential technological ingredients to achieve its targets, without overcomplicating and obscuring the vehicle’s raison d’etre

The beating heart and soul of the new performance SUV is one of the most technologically-advanced engines on the market; a turbocharged, direct-injection, four-cylinder 2.0-litre TSI petrol engine that produces a remarkable 221kW of power and 400Nm of torque.  

Linked to a smooth and precise seven-speed DSG transmission and a sure-footed 4Drive all-wheel drive system, the Cupra Ateca promises to be a vehicle born from the passion of engineers and designers. 

The CUPRA Ateca’s stirring performance is matched by its arresting exterior design. At the front, the upper grille features a honeycomb effect, with the new CUPRA logo at its centre. Glossy black details are a constant feature, while at the rear four exhaust pipes sit on the edge of the rear diffuser and exclusive 19” diamond cut alloy wheels enhance the SUV’s elegant appearance.  

 “SUVs are still growing massively in popularity, but there is no car like the CUPRA Ateca on the market,” says James Yates, New Zealand General Manager of Cupra. 

“We are confident that it is going to be a success and a great first pillar of the brand, expressing perfectly the Cupra key brand values of sophistication, uniqueness and performance.  

“We are very optimistic to attract new customers that are looking for such a unique car, being positioned between the mass and the classical premium segment.”  

The all-new Cupra Ateca will be on sale through the SEAT Store, Auckland during the first quarter of 2019, for aMRP of $63,900 + ORCs. 

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