Girard-Perregaux, has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin.
The Swiss manufacturer is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition timepieces.
Girard-Perregaux branding will also feature on the Aston Martin Cognizant Formula One Team car and team uniform for the 2021 race season.
Girard-Perregaux, has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The two brands will collaborate on upcoming limited-edition timepieces.
Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford while Girard-Perregaux can trace its origins to 1791, when Jean-François Bautte, aged just 19, produced his first watch.
But most notably, it was a love story which led to the birth of one of the greatest names in watchmaking when Constant Girard married Marie Perregaux in 1854.
The now-legendary Aston Martin DBR1 (1956), a car made for competitive racing, was a precursor for some of the marque’s most well-known heritage ‘DB’ road cars. It was styled in-house by an exceptionally talented designer, Frank Feeley, and represents what is unquestionably his ‘finest hour’ – indeed the shape of the DBR1 remains one of the most beautiful and graceful of all time.
Moreover, the design incorporates a key functional attribute – the side air vent – which debuted on this car and remains a key functional and visual characteristic of Aston Martin’s road-going sports cars to this day.
This functional element has become a key aesthetic detail that imbues the marque’s models with their distinctive personality. In fact, one glance at an Aston Martin car immediately reveals the identity of its maker.
Similarly, when Girard-Perregaux released its now-famous Tourbillon ‘With Three Gold Bridges’ in 1867, it transformed three functional components, often hidden from view, into attractive aesthetic features.
Throughout its 230-year history, the Swiss manufacturer has demonstrated its creativity, often playing with different shapes. Indeed, it is this mindset that inspired the brand’s slogan ‘Shaping the now for those in the know.’
“The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another,” says Tobias Moers, Chief Executive of Aston Martin Lagonda.
“Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.”
Patrick Pruniaux, Girard-Perregaux’s Chief Executive Officer, adds: “2021 is an important year for both Girard-Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, while Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years.
“We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.”
Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One Team cars at the start of the 2021 F1 season in Bahrain, while the first timepiece to be borne from the collaboration between Aston Martin and Girard-Perregaux will be revealed later this year.
For the first time in its 108-year history, Aston Martin can boast a fully-fledged family of performance cars and SUVs.
Hackett returns to F1 in partnership with Aston Martin
Menswear label, Hackett London, has made a return to the Formula 1 paddock in partnership with Aston Martin and has unveiled a new catalogue of looks for the Northern Hemisphere summer season.