Partnerships for the future

Many have been fired by an entrepreneurial spirit at some point. Acting upon that impulse is all the more rarefied. Napier’s Terry Elmsly on the other hand is one who joins the dots between entrepreneurial thinking and entrepreneurial doing. And his three most recent commercial developments are testament to that.

Oct 15, 2021

Terry Elmsly grew upon his background in the automotive industry to evolve his business with residential real estate investments. Today, the Hawke’s Bay native scales commercial real estate investment, automotive retail, and finance. Now, Terry is adding a proven marine business to the portfolio as well.

He has certainly done well for himself. But when you speak with Terry, he’s quick to highlight the fact that, for him, relationships remain at the heart of business.

“I’ve been fortunate enough to forge some great relationships in business, and often my developments are born from solving challenges for these contacts,” he says. “Over the years nurturing relationships, and acting with integrity, has created long-lasting partnerships that ultimately benefit both parties.”

Among these is the enduring collaboration Terry has formed with Scott Jenyns, national CEO of Napier-founded international logistics organisation, Aramex.

“When Scott was looking for a new Aramex headquarters, I knew we had the space in the right area,” Terry explains. “We set about collaboratively developing the project with Aramex’s needs at the core, although the concept we developed also opened the doors for other national or regional businesses to establish a presence in Napier.”

Ford Road Napier

This development, at Ford Road, Napier, is supremely positioned to take advantage of the port city’s access to New Zealand's main shipping routes and core national rail and road network connectivity.

Connected by Napier’s main arterial to the CBD, Prebensen Drive, the development is a benchmark build in the area’s most exciting new retail and commercial district, featuring mega stores such as K-Mart and Complete Paints, along with the new Aramex headquarters and Terry’s expanding EuroCity automotive and marine businesses. A growing list of other large scale and high-profile commercial clients are also expanding nearby.

While some leases remain in the Ford Road development, with more large-scale retailers announcing commitments to the precinct, the growth of the area is accelerating rapidly meaning remaining opportunities are becoming limited.

92D Hobsonville Road, Auckland

The ongoing development of West Auckland’s Hobsonville area has been welcomed by residential and commercial investors alike. Easily accessible from the South-Western and Northern motorways, as well as the CBD via ferry routes, the transformation of the area in the last few years has been rapid.

Adding to the opportunities within the area, Terry and a group of respected investors are now offering something significant right on Hobsonville’s main arterial route. The 92D Hobsonville Road project will consist of a $100m commitment to create between three and five hectares of prime commercial real estate.

The scale of the 92D Hobsonville Road development requires the expertise of several credible investors and Terry is partnering with some of New Zealand’s most experienced investors to enable their commercial tenants to scale their businesses, without needing to take on the commitment a development of this size might entail.

Partners in the 92D Hobsonville Road development include Stefan Lepionka, co-founder of the successful Charlie’s Juice brand, and Charlie Waide of Waide Construction, who will also ensure the project is delivered on time and to the highest standards. Archipelago Capital Partners Limited, the well-established venture capitalist group behind multiple commercial developments here and overseas, has also joined forces with Terry for this project.

While still in the final planning stages, 92D Hobsonville Road presents interested parties many excellent opportunities within an ideal location.

“This is the perfect logistics hub, translating into quick access routes both north and south. For that reason, our cornerstone tenant, Aramex, has committed to a further 4000 square meters within the development,” says Terry.

“We have opportunities to discuss solutions with other businesses, be it on the smaller scale warehousing or retail side, or large-scale warehousing. It’s a very exciting development and we can offer businesses some degree of customisable solutions.

“As spaces fill up of course, this will start to dictate the remainder of leases available. But currently, if you’re looking at Hobsonville as a potential location, we’re available to discuss your business’s requirements.”

Clearwater Cove, Hobsonville Marina

As part of his own growth strategy for Eurocity’s marine division, Terry recently acquired the Bensemann Boating Centre, a respected 50-year-old business with sales and service operations at Hobsonville Marina’s Clearwater Cove.

Terry intends to expand the Bensemann Boating Centre with all-new servicing facilities for Crownline Boats, Asis, and Hurley Boats, as well as Honda, Volvo Penta and Parsuns engines.

The radically developed commercial site will create a vibrant new retail and commercial hub servicing the marina’s client base. Both large- and small-scale leases are now available in the exciting new development.