Allbirds release latest innovation in ultra lightweight footwear
The new Allbirds SuperLight collection includes two styles with an ultra lightweight, low-carbon midsole foam.
May 3, 2023
In introducing its new SuperLight footwear collection, Allbirds says the work of helping to reverse climate change doesn't have to be a heavy burden. The two new styles deliver a "light as a feather" feeling without compromising on cutting carbon.
The new model line includes both SuperLight Tree Runner and SuperLight Wool Runner styles, and are on sale in the company's New Zealand homeland now.
“We’re constantly working to deliver captivating and comfortable footwear while also reducing the carbon footprints of our products. We want to set the curve on sustainability and innovation. This reimagination of some of our core styles is the manifestation of that mindset,” says Tim Brown, co-Founder and co-CEO.
Both of the SuperLight shoe styles offer Allbirds’ signature comfort in a package that the innovative brand says will feel great for the wearer's feet as well as for the planet.
The SuperLight Wool Runner weighs in at just 4.23oz, which is lighter than an iPhone. What's more, the carbon footprint of the SuperLight styles ranges between just 2.14 to 4.04kg CO₂e, compared to the average sneaker carbon footprint of 14 kg CO₂e.
Both of the styles are underpinned by Allbirds's newest midsole innovation: SuperLight Foam, the company's most lightweight and low-carbon foam to date. SuperLight Foam is made with carbon negative, sugarcane-derived green EVA, creating a midsole that is approximately 70% bio-based content (compared with usual industry foams that are often 100% plastics made from petroleum).
“Cutting down on carbon is a game of inches. Every part of the shoe’s lifecycle is significant, from materials and packaging, to energy use and shipping,” says Jad Finck, Allbirds VP of innovation. “Every component, feature, and detail of the SuperLight collection has been pored over to minimise carbon emissions without sacrificing on comfort and style.”
