Worn by a diverse group of talent and real Australians throughout the multi-seasonal campaign series, the new range of footwear, apparel and accessories is hallmarked by natural fibres, versatile fits and an ever-strong appreciation for hard-wearing quality.
The respected clothing brand says the launch of the Autumn-Winter 2023 range is the natural next step for the new R.M.Williams brand strategy, ‘Crafted for life’ which launched in November 2022. Values of quality and endurance are ever-present, as R.M.Williams works to create products with integrity and purpose whilst ensuring a more prosperous future for people, planet and community.
R.M. Williams says that 61% of the products in the AW23 range have been crafted in Australia, in a major step forward for the brand’s commitments to craftsmanship in its home country. Over half of these products have been made by teams of skilled craftspeople in the R.M.Williams workshop in Adelaide, South Australia, with the remaining products were made in partnership with artisanal manufacturers in Sydney and Melbourne.
An increasing number of shirts, denim pieces and other apparel styles are largely to thank for this growth, joining a signature range of leather boots and accessories that have been crafted on Australian shores since 1932. The brand says it hopes to maintain this momentum over the coming years through further developments to its iconic Adelaide workshop location.
The campaign was shot on location at Waterloo Station in the New England region of New South Wales, a 1620ha property rich with examples of the diverse Australian landscape. The sprawling lands, historic homestead, and restored farm buildings play backdrop to the campaign and serve as a reminder of R.M.Williams’ roots in heartland Australia. A diverse cast of local stockmen and women feature in the images at the heart of the campaign.
The new collection is hallmarked by an appreciation for endurance, both in terms of product longevity and timeless style. The brand’s iconic leather boots anchor the range, with several hardwearing men’s styles returning for the Autumn/Winter 2023 season, including the Comfort Turnout, Rigger Commando and the rugged Arnhem Boot, available in new shade Caramel. The women’s boot offering is highlighted by colour updates to the popular Maya and Lana shapes in addition to the launch of two new high top boots, the elegant suede Tabbita and the heritage-inspired Minburra, with decorative stitching and contrasting leather details.
Amongst the apparel assortment for men are refreshed classics including the cotton rugby, a diversified range of shirts and a line-up of outerwear styles engineered for warmth and comfort through the colder months of the year. Highlights for women include elegant new knitwear silhouettes, heritage-inspired blouses and new leather accessories, designed to complement a growing collection of leather boots.
A refreshed range of denim staples for both men and women provides the foundation for AW23 dressing and leads the brand’s growing assortment of locally-produced apparel, with all new season denim styles crafted on Australian shores. New silhouettes include the Ramco Rigid Jean, a hardier update on the brand’s bestselling shape for men, and the Sefton
Jean, a modern take on the barrel leg shape, set to diversify the womenswear offering. Crafted to be worn and truly lived in, the range has been photographed on a host of real Australians, who showcase the versatility and universal power of a quality pair of jeans.
